Design History and the History of Design:Pluto Press. 1. Auflage John A. Walker
California´s Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are famously ´´designed in California´´, but, as Barry Katz shows in this first-ever, extensively illustrated history, the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage. Offering a thoroughly original view of the subject, Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has provided the bridge between research and development, art and engineering, technical performance and human behavior. Katz traces the origins of all of the leading consultancies - including IDEO, frog, and Lunar - and shows the process by which some of the world´s most influential companies came to place design at the center of their business strategies. At the same time, universities, foundations, and even governments have learned to apply ´´design thinking´´ to their missions. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader - including Douglas Engelbart, Steve Jobs, and Don Norman - Katz reveals design to be the missing link in Silicon Valley´s ecosystem of innovation. 1. Language: English. Narrator: Sean Ptratt. Audio sample: http://samples.audible.de/bk/gdan/001761/bk_gdan_001761_sample.mp3. Digital audiobook in aax.
The Thonet Brand - A Look at its Graphic Design History: Lilo Schäfer
Despite the abundance of books on the Civil War, not one has focused exclusively on what was in fact the determining factor in the outcome of the conflict: differences in union and southern strategy. In The Grand Design, Donald Stoker provides for the first time a comprehensive and often surprising account of strategy as it evolved between Fort Sumter and Appomattox. Reminding us that strategy is different from tactics (battlefield deployments) and operations (campaigns conducted in pursuit of a strategy), Stoker examines how Abraham Lincoln and Jefferson Davis identified their political goals and worked with their generals to craft the military means to achieve them - or how they often failed to do so. Stoker shows that Davis, despite a West Point education and experience as Secretary of War, ultimately failed as a strategist by losing control of the political side of the war. Lincoln, in contrast, evolved a clear strategic vision, but he failed for years to make his generals implement it. And while Robert E. Lee was unerring in his ability to determine the Union´s strategic heart - its center of gravity - he proved mistaken in his assessment of how to destroy it. Historians have often argued that the North´s advantages in population and industry ensured certain victory. In The Grand Design, Stoker reasserts the centrality of the overarching plan on each side, arguing convincingly that it was strategy that determined the result of America´s great national conflict. 1. Language: English. Narrator: Thomas Dunn. Audio sample: http://samples.audible.de/bk/adbl/011598/bk_adbl_011598_sample.mp3. Digital audiobook in aax.