Helps you to find out all about the design movements of the last 150 years from Arts and Crafts to Bauhaus. This book tells how design has influenced the look and functionality of the objects we use every day from telephones and cameras to toys, furniture and fashion.
Why does Pan Am´s blue globe retain its cult status although the airline went bankrupt long ago? This unprecedented analysis explores the history and strategies that created a truly triumphant brand. Pan Am: History, Design & Identity is the captivating story of an airline company that refused to consider anything impossible and single-handedly revolutionized air travel. From modest beginnings in the late 1920´s, Pan Am developed into the world´s best known airline with astonishing speed. It´s rapid rise was accompanied by highly effective publicity campaigns which featured some of the best design and advertising in the industry. Many of these iconic designs have remained in our collective memory down to the present day. The book takes the reader on a journey into the daring world of early air travel, follows the first crossings of the Atlantic and Pacific oceans, investigates commercial aviation during World War II, and gives a feeling of the thrill of the jet age when a plane ticket started to become more affordable for the general public and mass tourism took off. A spellbinding visual storyline featuring more than 900 photos and illustrations supplements the meticulously researched text, allowing readers to retrace for themselves Pan Am´s resourceful marketing and design initiatives. This volume is an inspired tribute to one of the most influential companies of the 20th century and a stunningly told cultural history of American modernism. From internationally recognized design book publisher Callisto, this large format, 432-page book (measuring 9.2´´ x 12.2´´) was produced and designed according to the highest standards, printed on top of the line paper by acclaimed Italian manufacturer Fedrigoni. All images were reproduced and digitally restored true to the originals whenever possible to enable the reader to enjoy them with the same intensity Pan Am´s customers did many years ago.
Diese überarbeitete und erweiterte zweite Ausgabe der History of Modern Design ist eine umfassende, interdisziplinäre Einführung in die Geschichte des Designs, von der Industrialisierung bis zur komplexen Dynamik des Massenkonsums im 21. Jahrhundert. Design im historischen Kontext von Technologie, Politik, Wirtschaft und Ästhetik.
The bestselling graphic design reference, updated for the digital age Meggs´ History of Graphic Design is the industry´s unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: * The latest key developments in web, multimedia, and interactive design * Expanded coverage of design in Asia and the Middle East * Emerging design trends and technologies * Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design * Extensive ancillary materials including an instructor´s manual, expanded image identification banks, flashcards, and quizzes You can´t master a field without knowing the history. Meggs´ History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.