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Seven years after the publication of Graphic Design: The New Basics, coauthors Ellen Lupton and Jennifer Cole Phillips have updated the book with current content and extended key sections. The revised and updated edition will replace 64 pages of the original book with new content and include 16 additional pages, featuring new examples of student and professional work throughout the book, new chapters on Visualizing Data, Typography, Modes of Representation, and Gestalt Principles, as well as additional material for the chapters on Color, Herarchy, and Grids and expanded didactic material throughout.
Known for its simplicity, minimalism, and functionality, Scandinavian graphic design has influenced the rest of the world for more than half a century. New Scandinavian Graphic Design provides topnotch examples of how the five Nordic countries Denmark, Norway, Sweden, Finland and Iceland continue to be industry leaders in branding, packaging, editorial and web design. Featuring work from renowned designers and studios, this follow-up to Scandinavian Graphic Design brings together up-to-the-minute inspiration for creatives and lovers of all things Nordic alike. Stylistically different and yet instantly identifiable as part of Scandinavian milieu, the beautifully photographed examples in New Scandinavian Graphic Design continue to push the evolution of design to its limits.
Modern-day cryptic symbols and mysterious codes are no longer just the tools of secret societies and spies; skilled graphic designers use them constantly, creating new visual languages for branding, logotypes, and company identities. Symbols in Graphic Design is your own illustrated codebook to these logos, glyphs, and other motifs. This exhaustive resource lays out basic symbols, their meanings, and their histories before delving into a collection of modern projects ranging from restaurant and clothing identities to personal brands, promotional materials, and even city branding projects.
The bestselling graphic design reference, updated for the digital age Meggs´ History of Graphic Design is the industry´s unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: * The latest key developments in web, multimedia, and interactive design * Expanded coverage of design in Asia and the Middle East * Emerging design trends and technologies * Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design * Extensive ancillary materials including an instructor´s manual, expanded image identification banks, flashcards, and quizzes You can´t master a field without knowing the history. Meggs´ History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered. Read this book and gain 25 years´ experience in how to think like a creative, act like a businessman and design like a god. This book is designed like a notebook, with all the authors´ tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.
Präzise Fotobearbeitung, kreative Zeichnungen oder professionelles Design: Mit dem Photo & Graphic Designer verwirklichen Sie all Ihre Ideen! Von Foto-Collagen über Print-Dokumente bis hin zu digitalen Kunstwerken: Erzielen Sie beeindruckende Ergebnisse in kürzester Zeit.
Colour has the ability to instantly transform the look and feel of a graphic. In printing, there are two main colour systems that are used in producing colour in print: CMYK and PMS. CMYK is a subtractive colour model which works by masking colours on a light background. PMS, or Pantone Matching System is used for producing spot colours accurately. Together they are able to achieve almost any desired effect through complementary systems. This book demystifies their use while providing a breathtaking display of colour in print by some of the world´s most talented designers.
Mit 75 der einflussreichsten Designer der Welt präsentiert dieses Buch die Geschichte des Grafikdesigns anhand persönlicher Geschichten und bedeutender Werke. Von frühen Innovatoren wie Alexey Brodovitch zu Schlüsselfiguren des Swiss Design Mitte des 20. Jahrhunderts, Meister der Typografie wie Wim Crouwel, visionäre Magazindesigner wie Leo Lionni, und die Schöpfer ikonischer Plakate wie Armin Hofmann und Yusaku Kamekura.